Switched On Insurance brand campaign
Brand campaign
Switched On Insurance wanted to raise brand awareness withing the competitive and crowded arenas of Travel and Gadget insurance.
Long established they wanted a stand out digital campaign which no one else could claim. Our proposal was to make use of the logo graphic, designed to represent a digital switching ‘on’ symbol but also reflecting total protect and cover. By utilising the imagery we were able to created a branding look and feel which not only showed the client’s brand as human, but also the cover it afforded.
The campaign evolved through the year, to include specific sales messages and to cover a mobile insurance campaign in Australia.
Date
2024 – to date
Client
Switched On Insurance
Category
Digital brand campaign.