Grassroots sport has always depended on its survival from total dedication and unqualified support. Not only from the participants but the hundreds of thousands of volunteers who enable individuals, clubs and organisations to participate.
It may be a fact, but that doesn’t make it true. We spend huge amounts of time and creative energy making something look great and feel right. Then we spend even more time post rationalising something which we know in our gut – is the best solution.
Not something perhaps to be admitted without an injunction, but we were not alone! This particular legal lady decided to put her formidable skills towards raising money and awareness for St James Place, a charity for homeless teenagers connected with the charity Centre Point.
Everyone is multitasking, scheduling and scanning like daemons; all trying to stay on top of – well everything! Meanwhile, us creative marketers are feverishly fighting for the attention of potential customers. Sending out content like battle scarred generals;