FEMALE COACHES IN HIGH PERFORMANCE SYSTEM
Female High Performance Coaches Programme
UK Sport created a new leadership programme as part of its plan to more than double the number of female coaches in the Olympic and Paralympic high-performance community by Paris 2024.
We designed and created the programme, which involves six of the best female coaches in the UK, who will be providing key support and development opportunities for the next aspiring generation of elite coaches.
The leadership programme forms part of UK Sport’s long-term plan to address the current under-representation of female coaches at all levels of the talent pathway within the high-performance community. Significantly increasing the number of female coaches available for Paris 2024 is the first target of this long term plan.
CEO at UK Sport, Sally Munday, said: “UK Sport is determined to see greater diversity across the high-performance community and this programme will focus on seeing more women at the top end of high performance. Coaches, alongside athletes, are at the heart of our high-performance community and we firmly believe that a more diverse cohort of highly skilled coaches will help more of our Olympic and Paralympic athletes realise their potential.
Date
November 2020
Client
UK Sport
Category
Design, Artwork and Branding