Both Facebook and Instagram offer ‘stories’; a chance to temporarily post bespoke, animated 15 second messages direct to your target audience. The requirements to be bright, bold and simple can challenge complex messages.
ABTA asked us to establish a bright bold and engaging style to appeal to two audiences; young adults and families. Conveying the key message that despite the uncertainties of Brexit, people could still travel with confidence with an ABTA approved company.
Design, storyboard and animation