In April 2025, we partnered with Active Bystander to showcase their training to provide tools to people to challenge inappropriate behaviour at work, on campus or in schools. The event was the CIPD Festival of Work at ExCeL, London – one of the UK’s leading HR and people development events. The exhibition attracts thousands of professionals, providing a high-profile opportunity to raise awareness and spark conversations.

The brief

Active Bystander wanted to make a strong impact with a larger stand presence at this year’s show. The goal was to reflect their brand values clearly, engage visitors with eye-catching visuals and interactive content, and ensure they left with memorable takeaways.

Our approach

We supported the project end-to-end from branding and stand design through to production, print and installation at ExCeL.

• Stand dressing and graphics
• Animated  video
• Leaflets, competition poster
• Branded tote bags, notebooks, pens, post-it pads, sweets, coasters, lanyards, trolley keyrings

The outcome

The stand delivered a strong, cohesive brand experience that attracted attention and created conversations with delegates. The combination of bold design, digital engagement, and useful branded items meant visitors left with a clear impression of Active Bystander’s message and values – helping to increase visibility and impact at one of the most important industry events of the year.

April 2025

Active Bystander

Event branding,  collateral and project management