The BAC has been praised for its ‘stand out commitment’ to athlete safeguarding by the CPSU.

The action has begun out in Beijing! Throughout the Olympic and Paralympic Games, 🇬🇧 athletes can access independent, confidential, 24-hour support via the BAC, which provide the most comprehensive level of support possible.

Since we rebranded the BAC in 2020 we have been working with them to deliver a series of communications pieces to support the work they do.

The BAC is passionate about representing, supporting, and empowering the membership of circa 1,400 World-Class Performance Programme athletes across 40 Olympic and Paralympic sports. Offering confidential, independent, world-class advice and support, and ensuring that the collective athlete voice is listened to and used to influence future decision making.

We have produced infographics, reports, and a summary of the considerable achievements to date. and we are looking forward to doing more in 2022 and beyond.


December 2021


British Athletes Commission


Design and artwork