Athlete’s Voice

The British Athletes Commission (BAC) supports the wellbeing of High-Performance athletes; practically and with mental health foremost. Performing at the highest level involves many sacrifices and total dedication. The toll this can take on an athlete is potentially huge, impacting emotionally, financially, and sometimes legally. BAC exists to help. Medal-winning performances result from well cared for and well-supported athletes across the system.

Our long-established involvement with UK Sport, as well as a number of individual national sporting bodies, means that we are in a very good position to be able to support BAC in a number of ways; including branding and communications.

We work with Athlete Representatives, board members, and stakeholders across BAC departments, to better understand, create and live a newly developed brand. Involving all aspects of communications from how we look to how we behave and sound.

We continue to develop and work ever more closely with BAC to identify areas for improvement and to enable the Athlete Voice to be heard.

BAC website


December 2019


British Athletes Commission


Full service creative, marketing comms and branding