Athlete’s Voice

The British Athletes Commission (BAC) represents the views and supports the welfare needs of, all British High Performance athletes; practically, legally and with mental health foremost. Performing at the highest level involves many sacrifices and total dedication. The toll this can take on an athlete is potentially huge, impacting emotionally, financially and legally . BAC exists to help.

Our long established involvement with UK Sport, as well as a number of individual national sporting bodies, means that we are in a very good position to be able to support BAC in  a number of ways; including branding and communications.

We worked with Athlete Representatives and across BAC departments to better understand and create a new brand. And, once established this was rolled out on and off line and into new communications materials.

We continue to develop and work ever more closely with BAC to identify areas for improvement and to enable the Athlete Voice to be heard.

BAC website


December 2019


British Athletes Commission


Full service creative, marketing comms and branding