Live performance was brought to a standstill throughout the 2020-21 pandemic. The performance industry suffered badly, with theatres, festivals, concert halls, and venues shutting or closing down. So when we were asked to create a re-opening campaign for the south’s best-loved theatre and the UK’s third-largest theatre venue, we threw everything we had into it.

Mayflower Theatre was open at last and we wanted to capture the excitement (along with reassurance too) that Mayflower Theatre had a wonderful experience lined up.

We were brimming with ideas that thankfully were loved. In fact, Mayflower Theatre liked our ideas so much that we ran with three of them, fused into one cohesive campaign. This appeared on outdoor media, (raod-side posters, buses, Adshels) press ads, and digital animations.

The campaign addressed the impetus people felt, finally being to be able to dress up and go out, swap their screen time for showtime, and turn the Government’s imperative; Hands. Face. Space. on its head.

It’s been too long. But welcome back.

July 2021.

Mayflower Theatre

Campaign creation and launch