THE SO CARD. CAMPAIGN LAUNCH
The SO card. Discount and added value in Southampton
Working with Visit Southampton we designed and launched a new card with around 100 discounts, offers, and added value experiences and opportunities for shoppers in and around the city.
We designed the SO card which was was printed and sent to over 117,000 residents and well as being freely available to download and use via mobile devices.
We created posters, ads, leaflets, POS materials, and social media assets as well as providing a toolkit which participating retailers used to promote the card and the offers available.
Southampton is a great city and to be able to help people enjoy SO much more of it is a real pleasure.
Date
June 2021.
Client
Visit Southampton
Category
Campaign creation and launch