When Sparsholt College Group partnered with Xelabus to refresh their student transport, they asked us to design a stand-out creative application to promote both the College and the University brands.

Working closely with the teams at Sparsholt and Xelabus, we developed a suite of striking liveries across three buses, each one showcasing the breadth of courses, the facilities and the energy of student life. The scale of the vehicles meant every panel, curve and contour required exceptionally detailed and precise artwork. Our team built the designs meticulously, ensuring the best outcome and application.

Alongside the bus wraps, we also created a rolling programme of rear-panel advertising. These ads are updated regularly throughout the year to promote upcoming events, open days and key moments in the Sparsholt and University Centre calendars.

The newly branded buses were completed and launched right on schedule for the start of the autumn term – delivering huge visibility for the college across Hampshire. They continue to act as a vibrant, high-impact presence on the road, reinforcing Sparsholt’s brand wherever they travel.

October 2025

Sparsholt Group

Vehicle livery. Brand, design and artwork, print management