As cities emerge from CV-19 lockdown and open up again for business and pleasure, behind the scenes a huge amount of work has been going on to clean up, ensure that distancing measures can be sustained and that cities are safe and welcome places to come back to.
SO we were delighted to be asked by Visit Southampton to create a campaign for the city as it opened again. We needed an outstanding and honest campaign design to appeal to those who already knew the city and sought reassurance it was a safe place to come back to. We also needed a core creative which could only apply to Southampton not any other city. A campaign that spoke of the city’s genuine warmth, free spirit, open and inclusive nature.
WE’VE MISSED YOU SO MUCH. WELCOME BACK!