The Code was introduced by ABTA more than 60 years ago, to ensure that the ABTA logo represented the highest business standards. So, when holidaymakers book and travel with an ABTA Member, they can feel reassured and confident that they’ll have a great experience. That’s not just good for customers but it’s also good for ABTA Members.
Our brief was to summarise this graphically so that The Code could be expressed more simply and understood more clearly, on social media and online platforms.
We chose to show before/after images indicating what it would be like to travel with or without an ABTA Member. The visual style had to be engaging but also had a lot it needed to convey in terms of the higher standards offered, the accuracy of the information availbale, as well as the high standards and accountability of the being and ABTA Member.
Campaign creative and online asset development