Travel and tourism is a powerful force for good: creating economic and social value, supporting jobs and businesses.
But there is an equally important need to reduce our carbon footprint and ensure that tourism generates sustainable benefits for destinations and local communities.
We worked with ABTA to create this 84pp road map for the future of sustainable tourism. It builds on ABTA’s previous work and provides a framework to guide its Member’ activities as well as how the UK Government can support actions and policies.
The universal and global nature of the COVID-19 crisis shows just how much we are all interconnected. Tourism’s unexpected standstill has provided the opportunity to reflect on the type of travel industry to build back better. A responsible and resilient tourism industry fit for global good.
Download the report or read here