GO! Southampton is the Business Improvement District (BID) for Southampton City Centre, representing over 630 businesses.
It was established by ballot in November 2016 with a remit to support businesses. This included responsibility for continuously improving the city by delivering relevant services, providing a voice for businesses, influencing strategy in the city, and being a catalyst for positive change.
To continue, GO! Southampton must secure a positive vote from a ballot of city centre businesses. If a majority YES vote is received, then GO! Southampton will continue for the next five years. If a majority, no vote is received then GO! Southampton will wind up its work in March 2022.
We were appointed to work with GO! Southampton on their campaign trail. Together we have developed consultation documents and surveys, provided KPI reports and regular newsletters, and provided a convincing proposal to the city and over 630 of its businesses.
The BID campaign has been developing since January 2021 but was launched officially on 8th September at a MAST Mayflower studios. We have created and delivered:
- Campaign positioning & branding
- Web Design (view here)
- Social Media
- Digital assets
- Interim Reports
- Campaign and launch event collateral
- Five Year Business plan/BID brochure (view here)
Campaign branding. Campaign delivery incl design, artwork digital and print.