When complex ideas are easier to navigate, they’re easier to teach.

The Lawn Tennis Association asked us to refresh a series of training presentations used within their Senior Performance Coach programme.

The original decks contained valuable content but had grown complex and visually inconsistent over time. Our role was to rebuild them in the LTA’s new brand style while making the material clearer, more structured and easier for coaches to use in practice.

Working with the existing content, we redesigned three substantial presentations from the ground up. Layouts were simplified, information hierarchy clarified and visual cues introduced to guide coaches through key concepts. Complex frameworks – such as the six tactical pillars used to structure player development – were reorganised into clearer slides that support both learning and presentation.

We also refined typography, spacing and graphic elements to align fully with the new LTA brand system, creating a consistent visual language across the decks.

The result is a set of modern, polished presentations that are far easier to navigate and deliver – helping LTA coaches focus on what matters most: developing smarter, more adaptable tennis players.

Jan- March 2026

Lawn Tennis Association (LTA)

Design, PPT construction and animation.