As the brand and creative agency for both Mayflower Theatre and MAST Mayflower Studios, we have been significantly involved in shaping their identities and aligning them with their missions to make the performing arts accessible and engaging for all.

Mayflower Theatre

Located in Southampton, Mayflower Theatre stands as one of the UK’s largest and most cherished theatres, boasting over 2,300 seats. It showcases a diverse range of productions, including spectacular touring musicals—many direct from the West End—alongside dance, opera, drama, ballet, comedy, and pantomime.

n 2013, upon Michael Ockwell’s appointment as CEO, we collaborated closely to rebrand the theatre in line with his vision of creating an open and welcoming space for all, regardless of age or cultural taste. This partnership led to the development of extensive outreach programs aimed at engaging new audiences and young people, ensuring a vibrant and inclusive future for the theatre.

MAST Mayflower Studios

In 2020, during the challenges of the pandemic, and following the acquisition of the former Nuffield Theatre, we helped with the and transformation into MAST Mayflower Studios. Through workshops and brainstorming sessions, we contributed to naming the new venue and defining its vision and position alongside the established Mayflower Theatre. MAST Mayflower Studios launched in September 2020 and has since become a cultural hub in the heart of Southampton. It hosts a variety of creative arts companies, produces its own shows, and presents both national and international productions.

Today, both venues operate under the Mayflower brand, sharing a unified vision and cooperative engagement to serve as creative influences across the South Coast and beyond.

mayflower.org.uk

Since 2013

Mayflower Theatre & Mayflower Studios

Full service creative, marketing and brand