Tectonics UK is a leading manufacturer of marquees and temporary structures. Supplying to large-scale events such as the London Olympic Games and Goodwood, as well as weddings and smaller but important events, Tectonics UK is constantly evolving to keep up with a fast-paced market and an increasingly diverse client base.
We were asked to create an exhibition brand and creative for the Showman’s Show, an industry event that is firmly established as the UK’s original and most comprehensive exhibition of products and services for the outdoor, festival, and special event world.
The ever-present challenge with industry-specific shows is that everyone exhibiting can have a tendency to look the same. So our main objective was to allow Tectonics UK to stand out, to make people stop, look and engage, allowing time for the Tectonics UK personnel to enter into a discussion and work their magic.
Tectonics UK acquired Barkers just a week before the event took place, almost doubling the company size and extending capability overnight – so we had to be flexible!
We distilled the brand’s core values.
- A family-run, large UK-based manufacturer
- Focused on and dedicated to, becoming Net Zero
- Offering an extensive product range and almost infinite, bespoke flexibility
We pulled all this together under the positioning of BUILT AROUND YOU – both a literal and metaphorical expression of what Tectonics UK does and is.
This was set out into a fresh design with a retro reference, allowing us to add testimonials, supporting logos, and product images. We also created a video with drone footage and still examples of some of the products on offer.
Exhibition/event creative. Video edit.